Creative Director
Alamo Drafthouse
Los Angeles, CAThis was removed by the employer on 6/13/2014 10:12:00 AM PST
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Full Time Job
Alamo Drafthouse is looking for a talented, passionate, and highly motivated individual to join our marketing and creative team at Drafthouse Films. The ideal candidate will have experience in at least two of these three areas: marketing (both traditional and social) & promotion, sales, and technical (web development, design, video editing and data analysis). Candidates must have a minimum of three years experience successfully marketing independent films. This is a full time position with benefits.
General qualifications
• Understand the Alamo Drafthouse and Drafthouse Films brands and voice
• Work collaboratively with a small team
• Function and communicate effectively in a remote office setting
• Thrive under pressure
• Organize multiple, complex workflows effectively
Marketing and Promotion Responsibilities
• Assist the VP of marketing in brainstorming, and executing innovative media and marketing ideas to maximize revenue on theatrical, VOD, digital, home entertainment and direct-to-consumer platforms
• Oversee Drafthouse Films social media. Develop a strong brand voice and increase following on our social channels. Brainstorm and execute innovative social media campaigns. Distill and share insights and trends from social media campaigns
• Lead art direction and creative asset creation for select titles. Manage deadlines and creative review process with both the Drafthouse Films team and filmmakers
• Continuously help the Drafthouse Films team brainstorm, source and grow new partnerships to augment our marketing campaigns
Sales Responsibilities
• Manage and grow Drafthouse Films' direct-to-consumer channels and Alliance subscription plans. Retain existing subscription base. Strengthen relationships with existing customers. Grow new subscribers. Research and adopt world-class subscription marketing strategies. Leverage and analyze data to increase subscriber sales, consumption of content and ROI of paid media campaigns
• Conceive and produce compelling merchandise packages for select Drafthouse Films releases
• Leverage Alamo's extensive promotional platforms and passionate fans to drive increased subscriptions
Tech Responsibilities
• Work proficiently with Final Cut Pro or Premiere, Photoshop, Illustrator, InDesign, Excel and DVD authoring software
• Understand industry standard codecs and tools for exporting, transcoding, converting video files and general post-production to finish a film (balancing audio, color correcting, fine-tuning cuts, etc.)
• Produce or oversee production of all DVD special features, trailers, film clips, promotional featurettes and other video assets
• Use Adobe Creative Suite to create print and web advertisements and other marketing assets (postcards, flyers, etc)