Sr. Director, Promotions
A+E Networks
New York, NYThis was removed by the employer on 11/21/2014 7:38:00 AM PST
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Full Time Job
Summary:
This consumer marketing role will work to extend the A&E and HISTORY brands through strategic brand partnerships and advertising promotions/partnerships within the on-air, digital, social, and consumer promotion space. This role will oversee teams work on consumer activation/experiential as well as craft strategy and activate partnerships that will promote networks brand and shows. The role will oversee agency relationships (e.g. Civic Entertainment Group) to concept/execute programs and strategic brand partnerships. Additionally, this role will work intimately with on-air sales integration to provide insight, assistance and help to streamline the ideation creation and approval process. Finally, the role will work with ad sales to assist in translating their client's objectives within the filter of the brand with the focus of building programs that can live beyond TV.
Responsibilities:
Concept strong creative brand partnerships and consumer promotion and activation experiences around A&E and History that drive forward each networks business objectives. Ensure consistent ideation with brand partners, ad sales, distribution, media, digital/social, pr, consumer products, outreach, and partner agencies to develop strategic on and off-air brand extensions
Build and manage relationships with appropriate brand partners in order to create relevant and meaningful marketing extensions and generate media value and brand/property awareness
Maintain constant communication and weekly check-ins with ad sales/distribution, corporate partnerships and consumer products; manage ad sales/distribution and corporate partnerships workload and requests to the consumer marketing team
Manage the RFP and pitch process with consumer promotion agency partners and work with marketing managers and stakeholders to ensure efforts are executed to the best of ability. Consistently search for new partners in this space to test and try
Manage workload/hours for Civic Entertainment Group and partner agencies
Required Experience:
Understanding of marketing partnerships from conception to execution
Proven track record in building partnerships and co-marketing opportunities; 5-10 years
Ability to manage multiple personalities within different departments
Required Education:
Bachelors Degrees