Senior Research Analyst
A+E Networks
New York, NYThis was removed by the employer on 2/2/2015 10:38:00 AM PST
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Full Time Job
POSITION SUMMARY:
To assist in the development of strategies, presentations and pertinent data in positioning the marketplace.
Provide research-based analysis, insight and information aimed at supporting Ad Sales and Marketing departments. Keep sales management updated on current ratings performance/viewer consumption trends, as well as competitive landscape activity/performance.
Responsibilities
-Evaluate viewership trends to inform ad sales and research management of network/program performance
-Ad hoc daily requests from internal and external clients
-Assist Director and Manager of Research in preparing research presentations and sales decks for Ad Sales Management and Executives, New Business meetings, Upfront meetings
-Produce weekly/monthly reports such as the A&E C3 Scorecard, the A&E Multiplatform Report, the Stewardship Report, the Original Drama Track, etc
-Internal specialty Research Projects and Studies; evaluating new research systems
Required Experience:
-Familiarity with Nielsen data, terminology, and systems (NPower, Ad*Views)
-Secondary research sources (MRI, Simmons)
-Solid analytical skills
-Proficient in Word/Excel/PowerPoint
Required Education:
BA/BS