Sr. Producer/Writer - Branded Entertainment & Integrated Mktg
A+E Networks
New York, NYThis was removed by the employer on 1/12/2015 12:38:00 PM PST
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Full Time Job
Position Summary:
Leverage History and male AEN brands, properties and platforms to drive Ad Sales revenue while consistently delivering value for our clients and entertainment for our viewers.
Primary Responsibilities:
•Branded Entertainment initiative:
Ideation, pitch, create, execute on-air creative (Custom Vignettes, Movie Studio Stunt tie ins, Tentpole event promotions, Stunt promotion). Supervise outside vendors from pitch to completion. Supervise internal producers and editors on a project-to-project basis. Supervise custom shoots. Own and oversee multiple partnership categories.
•Innovation:
Continually develop new franchises, new opportunities to create richer packages for current clients and to attract new business.
•Integration:
Leverage branded entertainment synergy across multiple platforms. Participate in Cross-Network strategy, Digital strategy including ideation and creation
•Ideation:
Lead RFP (Request for Proposal) ideation. Suggest ways to accomplish client RFP goals without sacrificing the integrity of the network brands. Be a strategic thinker and apply network promotional initiatives to idea generation. Be a brand champion for the network. Be the voice for the brand during ideation meetings and when drafting thought starters.
•Communication:
Stay informed with attendance of weekly On-Air Marketing production staff meetings. Communicate brand expectations while providing creative solutions to client concerns/feedback. Update on-air grid and present project status notes for weekly branded entertainment status meetings.
•Teamwork:
Work closely with the Senior Producers, Creative Directors, Programmers and Legal on all projects to ensure brand voice is present as well as manage brand expectations for all Integrated Ad-Sales content.
•Account:
Partner with Ad-Sales: Production Manager, Partnership Manager and Coordinator on funding for all current and future projects. Consider vendor/producer assignments based on: budgets, production calendars, client expectations and workflow.
Required Experience:
Requirements:
•Bachelor's degree or higher in Communications/Advertising/Marketing/Video/Film Production or related field is preferred.
•A minimum of three years' experience in Branded Entertainment/Integrated Marketing or related field.
•Extensive production and post-production experience.
•Exemplary writing, communication and leadership skills.
•Must be well organized, capable of handling several projects simultaneously, have the ability to work independently under pressure and tight deadlines, and possess excellent intrapersonal skills.
•Must display a commitment to excellence and to on-going education in Branded Entertainment and to the mastery of his/her craft.