Manager, Publicity
A+E Networks
New York, NYThis was removed by the employer on 8/17/2015 10:37:00 AM PST
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Full Time Job
The position is responsible for the development and implementation of effective public relations strategies, publicity campaigns and execution resulting in positive media (print, electronic and online) placement both on and off the television page for A&E and its programming and initiatives, as well as confronting strategic and competitive issues. This position requires the ability to interact with senior-level management on all brand strategies, provide counsel and ideas to enhance and expand A&E in the media.
Responsiblities:
Develop and execute programming publicity campaigns for series, specials and general programming, which include screenings, special events, special theme weeks, and community outreach programs. Must be an excellent writer and have solid media contacts in order to obtain positive results for A&E's programs and initiatives.
Plan and execute releases and other network-centric releases in conjunction with VP and network executives
Work closely with talent, in-house and outside producers to develop story angles and positioning of key talent in the media
Oversee major series and specials and ensure that all goals are met and exceeded
Take the lead in planning and executing programming events
Counsel other team members offering clarity of vision and guidance on execution of PR campaigns
Manage talent at press and promotional activities that support the programs and the brand
Develop issue management strategies – talking points, statements and collateral materials that support the network's position
Work with the Marketing, Programming and Advertising Sales on programs and partnerships designed to extend the A&E brand
Expand and maintain working relationships with trade, consumer and electronic media
Support A&E programming department's efforts by creating local, regional and national press opportunities that garner broadcast and print results
Write program publicity PR plans, press releases, media alerts, etc. to be used internally and externally
Pitch program stories and conduct follow-up with press for column/feature story placement
Work directly with internal and external producers to develop and execute publicity efforts
Required Experience:
Microsoft Word/Excel/Mac/PC
3-5 years experience in television program publicity or Public/Media Relations. Must have background in television – network or cable news and/or entertainment publicity
Knowledge of pop culture and current events is essential
Must have served in a senior publicst position at a network or agency
Proven ability to work with senior management
Excellent verbal and written communication skills needed
Required Education:
BA/BS – preferably in English or Communications