Manager, Ad Sales Research
A+E Networks
New York, NYThis was removed by the employer on 1/28/2015 8:38:00 AM PST
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Full Time Job
Manager, Ad Sales Research-Lifetime/LMN
Position Summary:
To assist in the development and execution of ad sales research initiatives and strategies that help in positioning Lifetime/LMN in the marketplace.
Primary duties:
• Development of sales materials utilizing secondary research sources (e.g. MRI & Nielsen).
• Sell value of A E Networks in the marketplace to drive ad sales revenue
• Create program and daypart level estimates for upfront, scatter, and scheduling changes
• Generate consumer/industry insights utilizing Syndicated Research Data
• Supervise 1 senior analyst & assign workload
Required Experience:
College degree with a minimum of 5 years experience in media research or national agency/media company. Self-starter who is comfortable working autonomously. Able to manage multiple projects and prioritize to meet tight deadlines. Strong working knowledge of Nielsen systems and secondary research system/sources(MRI, Simmons, STB, etc.) Online data systems (Forrester, Comscore/Nielsen NetRatings)desired. Excellent presentation and written skills essential.