Coordinator, Consumer Marketing
A+E Networks
New York, NYThis was removed by the employer on 2/18/2014 2:38:00 PM PST
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Full Time Job
POSITION SUMMARY
To help coordinate consumer directed communications (paid and earned media) in support of tune-in and branding goals for HISTORY and H2 networks.
PRIMARY DUTIES
• Work with VP Consumer Marketing and Sr Dir Brand Strategy & Communication to help oversee paid and earned media for the HISTORY and H2 networks. Act as the liaison to other internal departments such as creative team, programming, scheduling, digital, PR, legal, research, mobile, distribution and ad sales divisions, to help disseminate key information to allow for best possible collaboration between groups.
• Assist Social Media team on developing and executing social media campaigns. Potential for role to include screening of episodes to identify topics/quotes/angles to be leveraged socially as well as posting, tweeting and live tweeting during marquee events.
• Help manage the projects assigned to our external media agencies and strategic partners: provide direction, quality control, and coordinating approval processes. Assist in the preparation of strategic briefs to ensure that all communications are in support of brand objectives and on point – tonally, attitudinal, etc.
Manage the creation of official Marketing descriptions.
• Work with Media team on gathering competitive intelligence: sourcing and organizing the competitive media information as well as help to seek out new media innovations and opportunities (first to market, etc). Help to create/execute, and disseminate marketing campaign decks for all major paid and promotional initiatives.
• Budgetary: log invoices in a timely and accurate manner, gather and organize estimates, aid in tracking down missing invoices from vendors
• Assist department on award submissions related to media strategy, managing necessary legal agreements such as NDAs, MSAs, SOWs; and any other miscellaneous dept needs
• Assist in PowerPoint Presentation writing as needed
Required Experience:
College degree required in marketing, communications, or journalism. Proficient in Microsoft Word, Excel & PowerPoint. Three years experience in a marketing, promotions, or media-related desired. Collaborative, personable, easy to get along with, comfortable dealing with various levels of management. Calm, cool, detail oriented, and multi-tasking a must.