VP, Digital AD Sales Research / Advanced Targeting Solutions
A+E Networks
New York, NYThis was removed by the employer on 7/6/2017 9:37:00 AM PST
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Full Time Job
A E Networks is seeking a VP of Digital Research / Advanced Targeting Analytics to oversee research efforts for its digital portfolio and cross-platform (linear digital) data-driven targeting strategies. The A E portfolio includes linear networks, websites, mobile apps and OTT apps across A&E, FYI, HISTORY, LIFETIME, LMN, BIOGRAPHY and emerging digital brands. Lead a team charged with leveraging data to drive revenue growth while advocating for industry-wide innovation in the digital measurement and advanced targeting space.
• Oversee the Digital Ad Sales Research team efforts, including KPI reporting, audience profiling, competitive positioning, RFP responses, sales collateral and ad effectiveness research
• Lead the development of advanced targeting strategies for the digital and linear businesses, includes: partnering with agencies and marketers in negotiating strategic targets for revenue optimization; evaluating datasets and technologies that maximize the data-driven selling process and offer best-in-class solutions for clients
• Educate internal stakeholders about trends in the Digital and Advanced TV Targeting space (consumer insights, evaluate technologies/methodologies, measurement challenges, etc.), delivering strategic recommendations (POV's) that fuel data-driven decision making, and a forward-thinking investment strategies
• Oversee relationship with syndicated digital data providers including Nielsen & ComScore, ensuring that A E is properly represented in the marketplace, monitoring competitive rankings, and collaborating with vendors as their products evolve.
• Evaluate behavioral datasets for linear measurement to ensure A E is leveraging the optimal data for advanced targeting efforts.
• Manage A E participation in the testing of new audience measurement products, including the coordination of code implementation, meta data, reporting, analysis, vendor feedback, and data harmonization
• Position A E Networks as a leader in Digital Research by delivering presentations to agencies, clients, and colleagues. Represent A E on industry committees, trade associations and customer advisory boards, pushing for measurement innovation that aligns with A E's strategic interests
• Leverage Social Media listening, monitoring and optimization tools to support sales, marketing, PR, acquisition, engagement and retention objectives
• Identify and supervise custom research opportunities that embrace new data sets to demonstrate the value of A E inventory across emerging brands and platforms
Qualification Requirements REQUIRED EXPERIENCE
• Bachelor's degree (MBA or Masters degree in a quantitative discipline preferred)
• 10 years Media Research experience, with 5 years in digital role
• In-depth knowledge of ComScore & Nielsen Linear and Online syndicated product suites (VideoMetrix, VCE, VME, Planmetrix, VideoCensus, OCR/DAR, DPR/DCR, @Plan)
• Extensive experience with app analytics across both mobile apps (iOS, Android) and connected device apps (Amazon Fire TV, Apple TV, Chromecast, Playstation, Roku, Xbox)
• Familiarity with the key players in the Social measurement ecosystem, with a clear vision for leveraging social data to delivering actionable insights
• Savvy with respect to the technical concepts and workflows that underpin digital video measurement (tagging, SDKs, etc.), along with a working knowledge of the contemporary video ad tech landscape: ad servers, viewability vendors, DMPs, DSPs, SSPs, yield management tools, etc.
• Proven leader with extraordinary communications and interpersonal skills that complement a data-driven mindset
• Strategic thinker with ability to formulate innovative solutions to complex problems and keep ahead of industry trends
PREFERRED EXPERIENCE
• Experience with television data sets spanning both traditional (Nielsen) and emerging (Comscore, 4th Wall, Tivo, Samba) sources
• Knowledge of the broader online video ecosystem (MCNs, SVOD, Newfronts, TV Everywhere, etc.)
• Familiarity with BI & cross platform video research efforts, and the challenges with normalizing data sets across television, VOD, OTT, Mobile, Web, SVOD and DTO
• Hands on experience with site-side digital data sets (Adobe Omniture Analytics, Google Analytics) and ad serving data sets (Freewheel, DFP, DFA, Sizmek)
• Exposure to large consumer data sets (both offline and online) leveraged for building custom targets, such as Acxiom, Experian, Epsilon, Datalogix, Exelate, and BlueKai
Educational Requirements TBD Other Skills and Knowledge #LI-POST Company Overview: A E Networks®, LLC. is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, gaming, watch apps and educational software as well as SVOD products, including first-to-market Apps such as HISTORY Vault and Lifetime Movie Club. A E Networks is comprised of A&E®, Lifetime®, History®, LMN®, FYI™, VICELAND, H2™, A E Studios™, History en Espanol™, Crime Investigation™, Military History™, Lifetime Real Women®, A&E IndieFilms®, A E Networks International®, A E Networks Digital® and A E Networks Consumer Products™. A E Networks channels and branded programming reach more than 335 million households in over 200 territories and 39 languages. A E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst Corporation.
A E Networks is proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans