VP, Data Strategy
A+E Networks
New York, NYThis was removed by the employer on 7/6/2017 9:37:00 AM PST
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Full Time Job
A E Networks is seeking a Vice President, Data Strategy to develop and deploy an enterprise-wide data initiative that leverages the use of advanced analytics and process enhancement to drive business value. This is a corporate role that spans A E brands (A&E, HISTORY, LIFETIME, LMN, FYI), platforms (linear television, VOD, Digital, Subscription video, etc.) and processes (Forecasting, Segmentation, Modeling, Optimization, Targeting). Responsibilities include:
REFINING THE VISION
• Review, validate and enhance A E's current data strategy, including the prioritization of relevant business use cases
• Develop detailed 36 month road map for the delivery of data products & solutions that support both core and emerging businesses, including a resource plan to ensure on-time and on-budget delivery
• Generate cost-benefit analysis to fund POCs, and migrate current successful POCs into BAU processes
• Communicate Data Strategy vision, value and delivery plan to A E stakeholders across the organization. Liaise with A E business and technology teams to ensure the effective deployment and value creation against each use case, and provide Sr Management with updates on project status
OPERATIONALIZATION OF THE VISION
• Build and inspire a team to manage the delivery of the Data Strategy
• Oversee existing Data vendors, and lead the selection of new vendors/partners
• Enhance data collection strategies across consumer touch points, including the development and deployment of a consumer identity management process
• Support the launch of advanced analytics initiatives, including Predictive Analytics, Advanced Clustering/Segmentation, Attribution Modelling, Strategic Targeting, Cross Platform Measurement, Personalization, and the deployment of AI Machine Learning solutions
DATA GOVERNANCE & TRACKING
• Implement processes to track the business value created by Data initiatives
• Establish data quality monitoring processes and design data quality improvement programs
• Provide input into policies, procedures and terms of use for consumer data
Qualification Requirements
• 15 years' experience in a data-focused role, including 5 years leadership of data strategy at a large organization
• Designed and built a Data strategy and Predictive analytics organization with supporting processes at media/entertainment focused organization
• Recruited a multi-disciplinary team and managed a suite of vendors in pursuit of generated the following types of analysis: Segmentation, Behavioral Modelling, Forecasting, Simulation, Statistical Optimization
• Fluent in industry-standard warehousing, reporting and modelling tools
• Comfort reviewing and interpreting technical documents including logical and physical data models
• Experience negotiating contracts with technical/data-oriented solution providers
• Quantitative thinker with exceptional communication skills and a business-savvy approach to developing solutions. Track record for partnering with all levels of management across an organization
• Hands-on experience with television data sets across the Nielsen product suite, set-top-box data providers, and emerging smart TV data sets
• Expertise with both (offline) CRM databases and Digital data sets, including advanced targeting, segmentation, measurement and insights
• Bachelor's degree (Masters degree in a quantitative or technical discipline preferred)
Educational Requirements TBD Other Skills and Knowledge #LI-POST Company Overview: E Networks®, LLC. is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, gaming, watch apps and educational software as well as SVOD products, including first-to-market Apps such as HISTORY Vault and Lifetime Movie Club. A E Networks is comprised of A&E®, Lifetime®, History®, LMN®, FYI™, VICELAND, H2™, A E Studios™, History en Espanol™, Crime Investigation™, Military History™, Lifetime Real Women®, A&E IndieFilms®, A E Networks International®, A E Networks Digital® and A E Networks Consumer Products™. A E Networks channels and branded programming reach more than 335 million households in over 200 territories and 39 languages. A E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst Corporation.
A E Networks is proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans