Director, Digital Measurement Strategy
A+E Networks
New York, NYThis was removed by the employer on 12/17/2016 9:37:00 PM PST
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Full Time Job
POSITION SUMMARY
Oversee measurement strategy for A E Networks' portfolio of Digital products, including websites, mobile apps and connected device apps across A&E, HISTORY, LIFETIME, FYI, LMN, BIOGRAPHY and emerging digital brands. This role presents a unique opportunity for the right candidate to acquire hands-on ownership of the digital analytics implementation, while partnering with key stakeholders across Product, Design, UX, Tech, Marketing, Sales, Ad Ops & Research to build innovative measurement solutions. A E Networks drives more than 1 billion video views annually, and recently surpassed 50 million downloads of its TV Everywhere apps.
PRIMARY DUTIES
• Design and document customized analytics tracking specifications for all A E Networks digital platforms, including web, mobile apps, and connected device (OTT) platforms
• Partner with internal and external development teams to test and deploy new tracking solutions while monitoring and optimizing existing integrations
• Track, prioritize, and manage analytics implementation initiatives across multiple Agile SCRUM teams; serve as the primary point of contact for all analytics implementation requests
• Own A E's tag management system - Develop and deploy an array of analytic tools in support of key Marketing, Ad Operations, Product, Sales, Research, CRM and UX objectives on both web and mobile app platforms
• Partner with Product and Tech teams to develop technical systems and processes to capture audience data in new ways, automate manual processes, and improve data collection and testing capabilities
• Strengthen relationships with vendors of measurement products, and evaluate new tools and products to augment existing capabilities
• Manage the testing, QA, QC and debugging of analytics code
• Evangelize the benefits of data-driven decision-making across the organization, educating key stakeholders about trends in Digital measurement and analytics
Qualification Requirements REQUIREMENTS
• 2 years hands-on experience with tag management systems like Tealium, Ensighten, etc
• Extensive experience with app analytics across both mobile apps (iOS, Android) and connected device apps (Amazon Fire TV, Apple TV, Chromecast, Playstation, Roku, Xbox, Smart TV apps)
• 7 years experience with Adobe Analytics (Omniture) or Google Analytics in a video-intensive environment, including implementation of Adobe's VHL ''Heartbeat'' tracking
• Working knowledge of ComScore & Nielsen Online syndicated product suites (DCR, DAR, VideoMetrix, VCE, VME)
• Data Management Platform (DMP) implementation experience with services like Krux, Oracle (BlueKai), Adobe Audience Manager or Lotame
• Quantitative mindset, with a desire to work in a data-intensive environment
• Exceptional communication and interpersonal skills
• Passion for both digital media and digital technology
Educational Requirements BA or BS (4 year degree) in Mathematics, Business, Economics, or Computer Science preferred Other Skills and Knowledge #LI-POST Company Overview:
A E Networks is proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans