Sr. Manager Brand Research Insights
A+E Networks
New York, NYThis was removed by the employer on 4/6/2016 10:37:00 AM PST
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Full Time Job
Primary responsibilities will focus on brand research and support of the marketing departments for A&E, History, Lifetime, LMN and fyi. Secondary responsibilities will include program research and social media support. Ideal candidate will have a strong primary research background, be a strategic thinker and have the ability to prioritize and multi-task.
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Design and implement primary research studies
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Report and manage results of syndicated research
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Ability to pull and analyze program ratings
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Provide social media analysis using ListenFirst and SocialGuide metrics
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Assist Sr. Director and SVP in preparing research presentations for Marketing, Programming and Scheduling departments.
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Monitor marketplace trends through industry press and syndicated research
Qualification Requirements
The qualified candidate must have minimum 5 years television research experience in a cable network, rep firm, syndicator, broadcast network or ad agency. Candidate must be familiar with Nielsen data systems and terminology as well as secondary research sources (MRI or Simmons). Excellent analytical and written communication skills are essential. Candidate must be detail-oriented and a strategic thinker. Educational Requirements BA/BS College graduate. Other Skills and Knowledge Must possess strong computer skills – Excel/PowerPoint.
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