Sr. Analyst, Primary Research
A+E Networks
New York, NYThis was removed by the employer on 12/25/2015 9:38:00 PM PST
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Full Time Job
Support the VP and Manager in the development and implementation of primary research utilized to leverage A E brands in the sales marketplace. The Sr. Analyst must assist the primary research team in managing custom research solutions that address advertising effectiveness and harness actionable consumer insights. Additionally, the Sr. Analyst will support the Ad Sales team in its use of syndicated tools to help craft sales stories.
Assist with overall client/vendor project and communication management; lead collection of assets/creative; support questionnaire development as well as data analysis and presentation development
Act as secondary contact for the viewer panel and maintain panel performance. Work closely with the Primary Research Manager to leverage consumer insights for internal sales initiatives and develop ideas for clients to link their brands with our engaged and influential audiences
Support the linear and digital Ad Sales team in building holistic viewer/consumer profiles; identify opportunities for collaboration to drive business development (e.g., leverage existing studies in client pitches, underline data needs unanswered by syndicated sources, etc.); become proficient in the syndicated tools that are available to the team.
Qualification Requirements 2 Years Primary Research Experience
Primary Research
Quantitative Research Analysis
Questionnaire Development & Design
Solid Knowledge of Research Systems
Solid Knowledge of Office/Presentation Software
Experience in media (TV or digital)
Any media related experience Educational Requirements 4 Years College
Graduate Research Work Other Skills and Knowledge MO-POST;#LI-POST