Associate Manager, Integrated Social Media Partnerships
A+E Networks
New York, NYThis was removed by the employer on 11/2/2016 9:38:00 PM PST
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Full Time Job
Associate Manager, Integrated Social Media Partnerships (Project)
The Specialist, Integrated Social Media Partnerships is responsible for developing and managing integrated campaign concepts to drive engagement and meet client objectives across A E brands. This person will report into the Senior Manager, Social Media Strategy.
Job functions:
• Work with Senior Manager on translating ad sales objectives into actionable marketing strategy
• Collaborate with the Integrated Marketing and Partnerships Team on the ideation/creation of social content to meet overarching objectives of client campaigns
• Act as a liaison between Ad Sales, Social, Brand Creative, Paid and when needed, social agency for approvals
• Identify opportunities to drive ad sales campaign performance through paid social media support, video distribution, native advertising, and social influencers/talent
• Track performance and benchmarks of ad sales activations, sharing relevant information with Partnerships and Ad Sales as requested
• Develop competitive benchmarks for campaigns and recap reports to inform Integrated, Partnerships and Ad Sales teams of success
• Manage all associated legal, budgeting and invoice processing (if needed)
• Responsible for aiding in education of the broader Ad Sales and marketing team on best practices in social media
• Develop case studies for Partnerships and Integrated Marketing teams
Qualification Requirements Candidate must meet the following:
• 3-4 years of digital marketing experience or project management experience, with strong preference for specialization in entertainment marketing or social
• At least 2 years of experience working in an integrated or sales role
• General understanding of sales terminology, as well as social media content and distribution strategy.
• Self-motivated, extremely detail oriented and independent worker with strong track record of cross functional collaboration
• Pervasive positive attitude despite the challenges of juggling multiple projects and personalities
• Passion for pop culture and television
Educational Requirements #LI-POST Other Skills and Knowledge Please note project assignment associates are engaged to provide service to A E Networks on a temporary basis in connection with a specific project. Project assignment associates are hired and employed through a third party vendor with a duration/tenure of no longer than twelve (12) months. Company Overview:
A E Networks is proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans