Social Media Associate
A+E Networks
New York, NYThis was removed by the employer on 1/28/2016 8:39:00 AM PST
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Freelance Job
Role Summary/Purpose: Manage FYI's social media marketing efforts. Position requires knowledge of social marketing, managing multiple social brand pages and talent assets. Responsibilities include (but are not limited to) developing strategy, overseeing and executing content plans, serving as a liaison between internal stakeholders and brand team, reporting on social media industry announcements, and activating key marketing tactics across departments (consumer, sales, distribution, etc).
Essential Responsibilities:
• Own and develop the social content calendar for FYI and work with key internal stakeholders and partners to plan, curate and create fresh and fun content to sustain community growth and high fan engagement around new and returning FYI series
• Daily maintenance of Facebook, Twitter, Instagram, Pinterest, Tumblr accounts where relevant for FYI channels - both editorial and community management
• Assist in developing the overall audience development strategy for FYI's brand and relevant high priority shows on the network
• Create engaging content including graphic posts, GIFS, custom templates, photo albums, promotional materials for talent
• Manage weekly delivery of content, assets and toolkits to talent
• Develop and evolve social tonality, voice and positioning for FYI in line with overall brand strategy and brand creative
• Be the social media expert and distribute industry information/announcements about new technologies, platforms, channels and creative agencies doing cool stuff
• Activate against key FYI content partnering with consumer media strategy using the PESO approach (paid, earned, shared, owned)
• Partner with brand strategy and key stakeholders to activate all consumer/ad sales promotions, engagement campaigns, and social TV stunts
• Deliver monthly social media reports and updates on social analytics to the internal team
Qualification Requirements Bachelor's Degree Educational Requirements TBD Other Skills and Knowledge TBD