Manager, Consumer Marketing
A+E Networks
New York, NYThis was removed by the employer on 3/8/2017 9:37:00 PM PST
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Full Time Job
POSITION SUMMARY
Manage the campaign development and execution for HISTORY'S entire portfolio of scripted and non-scripted programming. Responsible for managing internal and external partners to develop and execute all paid campaign elements including media, emerging platforms, search and promotional activations.
POSITION RESPONSIBILITIES
CAMPAIGN MANAGEMENT. Work closely with outside media and/or promotions agencies as well as internal creative teams to develop and execute paid marketing plans. This includes briefing agencies, evaluating plans for strategic and tactical alignment, providing clear and constructive feedback, and managing creative timelines. This also includes working closely with creative teams to maximize use of existing assets and identify additional needs based on campaign tactics.
BRAND STEWARDSHIP. Function as inter-departmental liaison for all teams that contribute to external communication for program promotion – creative, paid/organic social, on-air/cross-channel promotion, digital/web, PR, consumer products, ad sales, short form content, and affiliate marketing – to clearly outline communication strategy. Monitor on an ongoing basis that all teams are working towards same goal and are adhering to established strategies to ensure cohesive messaging across all consumer touch points.
STRATEGIC DEVELOPMENT. Develop strategic briefs for program promotion. Work with internal research and programming teams to gather and organize show information, construct goals and objectives, and develop target definitions. Modify strategic briefs as needed depending on scale of the assignment.
MEDIA PLANNING. Work as in-house media strategy expert for all channels including emerging and digital media. Stay up to date on media landscape and constantly seek out innovative partners/platforms to identify new opportunities. Ensure that we execute in these spaces based on audience, show content, talent, etc.
PROJECT MANGEMENT. Develop internal communication materials, including excel charts, one-sheets and PowerPoint presentations, to effectively and succinctly communicate details of marketing campaigns to key stakeholders (senior leadership, producers, talent, etc.). Manage coordinator and oversee development and maintenance of organizational documents including long-lead timelines, priority trackers, etc.
Qualification Requirements 4 years in consumer marketing and/or paid media
Strong understanding of media marketplace and current television landscape
Fluent in excel and power point
Strong interpersonal and relationship building skills a must. Should possess ability to clearly communicate with key stakeholders across multiple departments to gather and disseminate information. Responsible for managing one direct report, but must be able to manage both up and down.
Educational Requirements Bachelor's Degree Other Skills and Knowledge TBD Company Overview: At A E Networks, we are passionate about programming that brings human stories to life, knowing that it is in life itself that those stories originate. We are committed to empowering our people, strengthening our partnerships and engaging audiences across the globe. We're a global entertainment media company with six original brands: A&E®, HISTORY®, Lifetime®, H2®, FYI™ and LMN®. We reach 330 million people worldwide, can be found in eight out of 10 American homes and have 500 million digital users. The best part? We did it our way.
A E Networks is proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.
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