Digital Audience Development Associate
A+E Networks
New York, NYThis was removed by the employer on 8/17/2016 11:37:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Digital Publishing Category
Browse the Marketing Category
Search for Digital Audience Development Associate jobs in New York-NY
Search all Digital Audience Development Associate postings
Full Time Job
Leverage owned, earned, and paid marketing tactics to grow and retain the audience across A E Networks portfolio of digital properties (A&E, HISTORY, LIFETIME, FYI). Utilize a data-driven approach to target potential users based on affinity, and convert them to A E Networks viewers. Partner with Digital Web Producers, Linear Marketing team, and Social Media team to leverage owned and operated properties. Collaborate with external agencies, and platform partners to utilize paid and earned outlets.
Reporting into the Director of Digital Audience Development.
Responsibilities include:
• Manage, implement, and report on digital advertising campaigns by collaborating with designers, producers and external media agencies.
• Work directly with Digital design team on campaign creative and copy.
• Strategize, implement, test, and report on mass TV Everywhere app push notification communications.
• Support Subscription Video On Demand offerings, Lifetime Movie Club and History Vault.
• Review of vendor SEM and SEO recommendations to determine quality and alignment with business goals.
• Work closely with the Social Media team to ensure Digital allocated social posts support Digital priorities.
• Work directly with Apple, Google, Roku, Amazon, Facebook, and Twitter on paid and earned marketing opportunities.
• Pull and analyze data from Omniture, Google Analytics, Localytics, TUNE, and other analytics platforms and sources.
• Create and maintain reports from various data sources including analytics platforms and internal 3rd party databases.
Qualification Requirements
• Seeking someone with a passion for digital media and emerging online technologies.
• 2-6 years digital marketing experience, with direct response background preferred.
• Strong attention to detail and copy editing skills.
• Ability to multi-task and work in a multifaceted team environment.
• Exceptional organizational skills.
• Working knowledge Microsoft Office – namely Word, Excel and PowerPoint.
• Experience with Omniture SiteCatalyst and/or Google Analytics preferred.
• Education: BA or BS majoring in Business, Marketing, Computer Science, Communications, Economics preferred.
• Outstanding interpersonal and communications skills.
Educational Requirements #LI-POST Other Skills and Knowledge About A E Digital:
• A E delivers more than 2 billion video views annually across digital platforms
• A E websites and apps reach more than 40 million people each month
• A E TV Everywhere Apps have achieved 50 million downloads across iOS,
Android, Amazon, Roku, Apple TV, Xbox and Microsoft platforms Company Overview:
A E Networks is proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans