Coordinator, Social Media Paid Strategy
A+E Networks
New York, NYThis was removed by the employer on 5/13/2017 7:37:00 PM PST
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Full Time Job
Coordinator, Social Media Paid Strategy (Temporary)
This Coordinator, Social Media Paid Strategy is responsible for assisting in the development and execution of paid social media strategy and analytics across A&E, HISTORY, FYI, and Lifetime. This person will report into the Manager of Paid Social Media.
• Work with Manager on translating overall marketing strategy to actionable paid social strategy
• Assist in the development and project management process of all paid social media initiatives
• Act as an internal liaison between Social, 45th and Dean, and Brand Creative for creative requests, asset gathering, copywriting, and strategizing
• Write and manage social copy/creative calendars for all paid social campaigns
• Help with ideation of custom creative opportunities for paid social campaigns
• Coordinate with external agencies on the execution, reporting and legal of paid campaigns
• Manage all campaigns with appropriate community manager to ensure campaign assets are posted in a timely fashion
• Help to compile and track performance and benchmarks of campaigns, creating digestible reports and sharing relevant information with internal teams
• Research and share new industry trends, competitive paid social wins and keep up to date with new platform offerings
• Understanding of social media analytics and the ability to pivot strategically based on performance
Qualification Requirements Candidate must meet the following:
• 1-2 years of digital marketing & social media marketing experience, with strong preference for specialization in entertainment marketing or social media
• Agency or agency management experience, specifically with media planning and execution
• Self-motivated, extremely detail oriented and independent worker with strong track record of cross-functional collaboration
• Pervasive positive attitude despite the challenges of juggling multiple projects, teams, and personalities
• Passion for pop culture and television
Other Skills and Knowledge Please note project assignment associates are engaged to provide service to A E Networks on a temporary basis in connection with a specific project. Project assignment associates are hired and employed through a third party vendor with a duration/tenure of no longer than twelve (12) months. Company Overview: A E Networks is proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.