Anlayst/ Senior Analyst Digital Research
A+E Networks
New York, NYThis was removed by the employer on 5/31/2016 6:37:00 AM PST
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Full Time Job
The A E Networks Analyst/Senior Digital Research Analyst will have a high visibility role providing insights into A E Networks' digital audience, as well as digital advertiser & digital industry trends. The Senior Research Analyst has expertise in facets of digital media research, including audience measurement and consumer trends. This role provides sales-oriented market and competitive research materials, analyzes data from a variety of sources, recommends actionable strategies based on insights, and supports the division's thought-leadership initiatives.
• Act as internal research expert, leveraging proprietary and multimedia third party datasets (i.e. comScore, Nielsen, etc.) to find and analyze data to glean insights, articulate meaning, and recommend actions.
• Use data to tell stories for client presentations, thought leadership pieces, and marketing materials.
• Work closely with Sales to help win business by providing insights on consumer behavior, industry trends, and advertisers' competitors' initiatives.
• Work independently and autonomously on ad-hoc requests and RFPs as guided by Digital Research group members.
• Create and update quarterly and monthly sales materials that provide insights into industry trends, as well as A E Networks' strengths.
• Proactively help evolve regular reports to ensure they are delivering the most current and relevant industry insights.
• Monitor and utilize current social media metrics with respect to A E's Networks' brands, both online and on-air.
Qualification Requirements
• Must be passionate about a quickly-evolving digital and social media environment.
• 3-5 years of digital media experience, preferably at either at a digital research vendor or publisher.
• Experience with online video analytics, mobile app analytics, and connected device app analytics preferred.
• Outstanding research and analytical skills.
• Experience with syndicated research and intelligence tools like comScore, Nielsen, MRI, Tubular, Kantar Media, etc.
• Experience in independently creating Social Media Monitoring reports including sentiment analysis, volume trends, and influencer analysis to deliver social media insights that can help positively change content and engagement strategies.
• Ability to convey ideas and solutions both verbally and visually.
• Self-starter and ability to work independently and as a team player.
• Great communication, presentation, and time-management skills.
• Knowledge of, and interest in, cable television industry highly desired.
• Experience with cross-media measurement tools (comScore XMedia, Nielsen DCR).
Educational Requirements B.A. in a quantitative discipline such as Mathematics, Statistics or Economics from a top-quality college/university is required.
#LI-POST Other Skills and Knowledge TBD Company Overview:
A E Networks is proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans