Senior Director, Digital Marketing & Social Strategy
Warner Music Group
Los Angeles, CAThis was removed by the employer on 6/7/2024 9:29:00 AM PST
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Full Time Job
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Sr. Director, Digital Marketing & Social Strategy
A little bit about our team:
The mission of the Warner Records Digital Marketing team is to drive fandom, music consumption, D2C purchases and social conversation/engagement using innovative digital marketing strategies. The team is responsible for all aspects of an artist's digital presence including digital narrative development, digital advertising, social content ideation, influencer campaigns, digital advertising, CRM, social/digital partner activations, content seeding, websites, etc. We work directly with the artists to translate the vision of their music into groundbreaking digital campaigns and provide in-depth creative consulting geared toward growing a highly engaged fanbase.
Your role:
This role will oversee high level digital marketing campaigns at Warner Records. The position will be responsible for developing campaigns that build artist social followings and engagement, and drive music consumption. You will be a digital expert in all things social as well as know the leading industry standards for digital marketing in music. The role will also oversee the Warner Records socials at the highest level and have 1-2 direct reports.
Here you'll get to:
• Supervise the development and execution of high-level groundbreaking digital marketing campaigns and build growth strategies for both established and developing artists in the Music space, leading to follower growth and consumption
• Monitor campaigns in real-time, making recommendations for continuous improvement. Create post-mortem analyses to quantify the impact of each campaign and measure effectiveness of each tactic
• Oversee the Warner Records Socials with the goal to drive consumption and streaming for our artists while creating a cutting edge narrative around releases and pop-culture moments
• Collaborate with internal teams including Commercial Revenue, Marketing, Brand Partnerships, Creative and Publicity, to build cohesive cross-platform campaigns
• Be responsible for the day-to-day social media strategy, website, and CRM strategies for a designated roster of artists and the Warner Records social accounts with a focus on driving fandom, engagement, and music consumption
• Use expert-level knowledge of social platforms and social content strategies when partnering with artists and management to craft a social narrative and content strategy that elevates their brands and drives fandom, cultur