Marketing Planning Manager
The Walt Disney Studios
New York, NYFull Time Job
Location: New York, New York, United States; Burbank, California, United States
Job Summary:
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney's long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming's profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.
The Growth Marketing team is seeking a Marketing Planning Manager who will join our New York City Marketing Performance and Analysis team and collaborate closely with Analytics, Finance, and Paid Media teams to deliver planning, execution, and optimization of paid media marketing plans across domestic and international territories. This role will focus on the APAC region.
Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The ideal candidate has deep expertise in digital performance marketing channels and knows about respective levers to pull back or push performance. The successful candidate will bring a highly analytical, cross-channel, and seasoned planning skillset to the role.
The role will include assessing factors impacting resource allocations around the globe and considering which countries and digital channels should have heavier investment versus less.
We are looking for a detail-oriented candidate with a strong analytical and reporting background, and experience in direct-to-consumer digital marketing. The individual should have some experience in statistical and financial modeling and have experience in defining and automating data-driven decision making.
The pace and cadence for change necessitates an ability to manage multiple projects, collaborate with multiple stakeholders, and work with speed.
Responsibilities
• Partner closely with global leads on paid media planning and initiatives
• Work closely with global teams as well as digital channel leads on paid media planning, forecasting, and monitoring of country specific goals
• Includes Finance, Marketing Science, and Data Product teams
• Ensure country level support of paid media strategy across existing channels (i.e. Paid Search, Paid Social, Programmatic Display, Audio, Video)
• Create bottoms up performance marketing budget and forecasting processes for assigned region(s)
• Work with paid media team members to collect performance information, strategic recommendations, and provide a cross-channel viewpoint
• Pull together multiple sources of data to build reports that help analyze and power decisions for the organization-at-large through effective management, and provide ongoing guidance, support, and recommendations to regional sta
Salary/Benefits
$92,742.00 - 124,410.00 per year