Director of Marketing
France-Merrick Performing Arts Center
Baltimore, MDFull Time Job
$80,000.00 - $85,000.00/ annually
Hybrid Schedule: Tuesday - Thursday in office
Summary
The Regional Director of Marketing is a demonstrated leader, creating and executing fully integrated advertising and promotional campaigns for all Broadway presentations of BAA in Baltimore along with marketing duties for the France-Merrick Performing Arts Center Presentations and M&T Bank Exchange. This is a data-driven role, and the Regional Director of Marketing is expected to be innovative, tech-savvy, and digital forward.
Duties and Responsibilities
Act as primary marketing contact for all bookings at the France-Merrick PAC and maintain positive relationships with Touring Press Representatives and promoters
Create ad plans for season subscriptions and single ticket campaigns for Broadway and select non-Broadway events with input from touring press representatives and leadership team
Lead weekly sales and inventory meeting
Set goals, priorities, timelines, sales, marketing, and pricing strategies in coordination with the President, and members of the ticketing team for both season ticket campaigns and individual show campaigns
Create fully integrated marketing plans including media planning and buying across all traditional mediums (TV, Radio, Out of Home, and print)
Strategize with Digital Marketing Manager for all digital placements including OTT, retargeting, paid social, etc.
Negotiate promotional opportunities to complement paid placements and schedules
Nurture relationships with local media sales reps
Create new partnerships
Leverage the media dollars to gain trade, bonus, and added value placements
Monitor and analyze all campaigns and ROAS to make necessary updates to maximize profit
Review reports and analytics regularly to ensure KPIs, goals, and priorities of BAA are met and proactively adjust strategies when necessary
Thoughtfully develop customer service messaging as it relates to subscription opportunities, notifications, etc.
Oversee Broadway's external publicist and PR strategy
Communicate necessary information to patron facing positions (administrative assistants, service center, box office, etc.)
Work with Group Sales to guide marketing and sales messaging
Manage budgets and compile advertising settlements
Engage leadership and ticketing in pricing analysis discussions including recommendations for dynamic pricing changes and strategic discounts
Oversee Marketing Manager and Sponsorship & Marketing Associate
With leadership team, support Hippodrome Foundation (HFI)'s development and educational efforts
Work closely with leadership team on overall marketing strategy of The Exchange
Attend all opening nights in support of pre-show events, media nights, post-show parties, community events at The Exchange, etc.
Represent the FMPAC at community events
Ensure all assets are being used efficiently including, SMS, Hippodrome App, website, email, social, signage, and all communication avenues
Settle engagements with venue partners and tour company managers
Work with BAA National marketing and creative teams to develop new ideas and initiatives
Other duties as assigned
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Cooperation
Establishes and maintains effective relationships
Active listener
Offers assistance and support to co-workers
Works cooperatively in group situations
Adaptability
Able to work around unexpected changes of events or workload
Modifies a planned course of action based on new circumstances
Changes communication style to achieve the best results
Willingness to adapt and learn new skills to execute new initiatives
Ability to prioritize and manage rapidly shifting priorities
Functional Competencies
Strong MS Office Skills with emphasis on Excel
Excellent written and verbal communication
Strong sense of creativity and intuition
Ability to create lasting relationships to develop new business opportunities and work relationships.
Attention to detail and the ability to manage multiple projects at once are paramount to this position
Team Orientation
Fosters team cooperation
Understands team roles and responsibilities
Supports group problem solving and collaboration
Willingness to help the team successfully execute projects
Education and/or Experience
Bachelor's Degree in marketing, communications, and advertising preferred but additional experience may be substituted for education
3-5 years' experience in live event sales, preferred
Ticketing experience with Archtics, and Ticketmaster preferred
Google Ads certification is a plus
Relationship with local media sales reps in Baltimore is a plus
Communication Skills
Ability to read, analyze, and interpret media buys, media performance and sales reports
Ability to respond to common inquiries or complaints from customers, partners, or members of the industry
Ability to write email, social media, and sales copy
Ability to effectively present information to internal staff and outside show and presenting partner representatives
Critical Thinking
Able to create specialized marketing plans for each individual production based on each show's unique target audience
Remain nimble to shift strategies as needed based on reporting metrics and sales data
Stay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plans
Physical Demands
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:
Plan and produce various promotional and sales events
Set up and breakdown for off-site events
Some travel for company and industry-related events
Work Environment
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:
Fostering a team spirit
Assisting with other departments needs as requested
Salary/Benefits
$80,000.00 - 85,000.00 per year
Additional Information
THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London's West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.
At The John Gore Organization, a diverse, inclusive, and equitable workplace is one where all employees feel valued and respected, and all voices are valued and heard. We are committed to fostering, cultivating and preserving a culture of equity, diversity, access and inclusion.